Hurez ceramic became a brand long time ago. The Horezu ceramic center has been and continues to be a true leader of the Romanian ceramic folk creation. The village of Olari from Horezu commune has always been recognized as a specialized center in ceramics. The potters from Horezu realized in the beginning regular vessels that they would sell at the fairs organized in the vicinity of their village or they would give to the waggoners who would sell them in some other villages. Usually, the trade was made outdoors (several vessels in exchange for maize, poultry or animals). The notion of “regular vessels” comes from the fact that these vessels were used in everyday usage. Later on, their usage limited only to rituals, as they were used for funeral repasts or for Saturday before Whitsuntide (mosi). The vessels were not decorated, but there were only a few enameled stains of color on them. The vessels used for consuming had to be fine and easy to use, to be resistant and hygienic as well. Besides these characteristics, the vessels had to please the eye and the soul.

http://www.romanianmonasteries.org/other-monasteries/horezu